This presentation walks social managers through a series of tips and tricks that will ensure their organic content is seen by the largest audience possible. Participants are shown a series of real social posts from global brands and must identify whether they meet the criteria outlined for success or not.

The cheapest and easiest way to reach your audience online is through social media. But algorithms are changing and post reach is deteriorating. Is the end of social publishing nigh? Are your most engaged followers falling prey to newsfeed devastation?

Social media is unavoidable, even in the workplace. Instead of fighting to keep employees off of their mobile devices during work, companies have a rare opportunity to embrace social media as a means to increase employee engagement and recruitment efforts simultaneously. Discover why building a social strategy (and policy) that tells a company’s story, communicates its mission, and collects invaluable feedback is best built with an HR team member on board.

Learn how to plan, implement and report on an advertising campaign, focusing on the metrics that matter most and lead to a successful ROI. Participants are encouraged to identify a campaign they anticipate carrying out within the next year and use this workshop to determine its budget, and how they will measure its success.

A crucial part of every campaign, audience targeting ensures that ads are shown to the people they’re intended to reach. Facebook, Instagram, and LinkedIn audience-building are covered. Participants must determine how they would best target the audience for an imaginative campaign, incorporating seemingly far-fetched interests and behaviors with hopes of forcing them to think out of the box.