In an exciting move this week, Facebook officially retired their 5-star review system for pages. Taking its place is a revamp of the increasingly popular recommendations feature.
Previous rating reviews have been incorporated into a new score that tallies the average number of people who, based on their opinion, recommend or don’t recommend a page.
Unlike reviews, recommendations can occur in various places on Facebook – like a user’s newsfeed or within a group – and the feedback will be added to the appropriate establishment’s Facebook page.
Recommendations can include text, photos and a new option: related business tags. These tags, Facebook says, will help determine the relevancy of a page within search results. Auto-populated tag phrases such as “free Wi-Fi,” “open late” and “great service” are suggested to users, among others.
To help pages combat fraudulent recommendations a 25-character minimum is being rolled out, as well as a long-awaited, easier ability for pages to report inaccurate or abusive commentary.
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