Instagram scheduling has been a pain point for social media managers for years – leaving marketers dependent on clunky and expensive third-party apps. This week, there’s a collective jump for joy within the industry as Facebook rolled out native Instagram scheduling capabilities via Creator Studio.
The new scheduling feature is only available for Instagram business accounts that are linked to a Facebook brand page. It’s worth making the connection as doing so unlocks other benefits.
Instagram Content Library
Users can see all content that has been published on Instagram (including videos, photos, carousel posts, stories, and IGTV videos) through the content library. Here, posts can be drafted, scheduled, viewed, archived, and sorted by date or within a specific timeframe. Note: Instagram Stories cannot be scheduled yet.
All of Instagram post and story insights available via the mobile app are accessible through Creator Studio as well. This is the first time Instagram analytic data is available from desktop. Users can track the number of interactions, profile visits, accounts reached, follows, impressions, website clicks, likes, comments, shares, bookmarks, and (for stories) how users navigated while interacting with or replied to content.
Page & Audience Insights
Instagram insights from the last seven days are also available through Creator Studio. These include the number of posts made, totals for each interaction taken on the account, the number of accounts reached, and total impressions. Followers can be measured via age or gender breakdowns and the top five countries and cities where an account’s followers live is also displayed.
Unlike Facebook post, page and audience insights, Instagram analytics cannot be exported at this time.