Instagram Puts Focus on Shopping

Just in time for Black Friday, Cyber Monday and the holiday shopping season, Instagram has unwrapped new options aimed at solidifying the platform’s position as a point of purchase.

Shop on business profiles: A new Shop tab for Instagram business pages will feature available item details, such as name and price, in addition to posts featuring those tagged products. 

Shop in feed videos: Users can now tag their products in video posts. These product tags will be featured in the bottom left corner of the video, similar to tagged users in videos which was unveiled a few months ago.

Shopping collections: A new built-in collection to help Instagram users organize their saved items, called Shopping, can serve as a wish-list of sorts. When users tap a product tag they’ll be given the option to save the item to their Shopping collection so they can easily access the product at a later date – when they’re ready to purchase. 

Don’t miss the opportunity to showcase your products online during the year’s most intense shopping season. Let Deph Digital Media connect with your merchant provider to make your items stand out.